Actions
UHP is the largest employer in their zip code with 13 sites in their service area. Most people in the South Bronx know about UHP’s asthma program and many know someone who works there.
Monroe hired and trained local, culturally competent staff for asthma outreach, and promoted the program at local community events.
ANWM’s manager serves on the local United Way’s Investment Council, donating time to review proposals, conduct site visits, evaluate existing programs, and make funding decisions.
Strategies
Situate offices and care sites in the target community
Promote cultural competence by meeting local needs with local people
Demonstrate broad commitment to your target community by getting involved in community affairs