Sponsoring Program
The Native American Asthma Radio Campaign was developed in partnership between the AdCouncil and Environmental Protection Agency and designed to raise awareness of childhood asthma and help prevent asthma attacks in Native American communities.
The culturally-tailored radio spots are available in three tribal languages (Anishinaabe, Lakota, and Navajo), which represent languages used among Native American speakers. Native American children are featured in these spots - speaking and performing in their native languages for the radio public service advertisements (PSA). Each PSA has been designed to be broadcast in Native American communities to help raise awareness and promote action to improve asthma outcomes.