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New Resource for TalkingQuality Users: Toolkit for Making Written Material Clear and Effective

Written by Jeanne McGee for the Centers for Medicare & Medicaid Services, the Toolkit provides a detailed and comprehensive set of tools to help you make written material in printed formats easier for people to read, understand, and use. This resource is referenced throughout the TalkingQuality site. It provides valuable guidance on

• Developing clear, effective and well-organized written materials. Learn more at http://talkingquality.ahrq.gov/content/learnmore/tips/tip2.aspx.
• Learning about design and working with design professionals. Learn more at http://talkingquality.ahrq.gov/content/learnmore/tips/resourcebasic.aspx.
• Testing your materials with your audience. Learn more at
  http://talkingquality.ahrq.gov/content/learnmore/tips/tip7.aspx.

The complete toolkit is available at http://www.cms.gov/WrittenMaterialsToolkit/.

Contact Us:  talkingquality@ahrq.gov

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Visit TalkingQuality at https://www.talkingquality.ahrq.gov/.

The Native American Asthma Radio Campaign was developed in partnership between the AdCouncil and Environmental Protection Agency and designed to raise awareness of childhood asthma and help prevent asthma attacks in Native American communities.

The culturally-tailored radio spots are available in three tribal languages (Anishinaabe, Lakota, and Navajo), which represent languages used among Native American speakers. Native American children are featured in these spots - speaking and performing in their native languages for the radio public service advertisements (PSA). Each PSA has been designed to be broadcast in Native American communities to help raise awareness and promote action to improve asthma outcomes.

Asthma remains the most common chronic condition of childhood. Strong evidence has linked exposure to allergens and other triggers commonly found in homes to allergen sensitization and asthma incidence and morbidity. A growing body of evidence has demonstrated that a home visit strategy that includes an environmental component that addresses multiple triggers through multiple interventions is effective. Such home visits reduce exposure to triggers, decrease symptoms and urgent health-care use, and increase quality of life. To make home visits widely available will require health-care payor reimbursement, government and health plan funding, training and certification of home visitors, and active referrals from health-care providers. However, a strategy based solely on education and behavior change is limited, because it cannot adequately reduce exposures due to adverse housing conditions. Therefore, approaches that address substandard housing are needed. These include remediation of existing housing and construction of new asthma-friendly homes. Most studies of remediation have made relatively narrow and focused improvements, such as insulation, heating, or ventilation. Outcomes have been mixed. Studies of new asthma-friendly homes are in their infancy, with promising pilot data. Further investigation is needed to establish the effectiveness of improving housing. A final strategy is improving housing quality through policy change, such as implementation of healthy housing guidelines for new construction, enhancement and increased enforcement of housing codes, and assuring smoke-free multi-unit homes. The combina tion of home visits, improved housing construction, and policy change has great potential for reducing the global burden of asthma.