Posted on: 27 September 2016 By: templetay

In our community we are having trouble making the case both to providers and insurance companies that asthma is an important issue. ALA-UM - do you have any tips for getting providers interested in the subject of asthma? BCBS - what data internal or external made asthma an important topic for you?

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Bridget Burke


Tue, 09/27/2016 - 14:22

We looked at our internal claims data and saw asthma as not only one of the most prevalent conditions across all geographies and almost every age group, but also as a significant driver of cost. It was not challenging to convince HCSC/BCBS to rally behind asthma as it has a significant impact on our company's bottom line.

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