What have you found to be the most effective outreach tool for your program? How effective is text messaging vs. more traditional outreach through print, etc.?

We have just begun our texting initiative so it is too early to see how this will effect our outreach efforts. Our phone call "touches" and follow up with patients between visits is very effective in helping people not "fall off the map".  We will also mail cards or letters to patients.  Offering information, services and supplies to patients has helped us to create relationships so that patient families see us as a resource and partner.