Your value proposition should demonstrate that the benefits of your asthma program outweigh your program’s operating costs. Be sure to consider all of the costs associated with implementing your program including the cost of management, program activities and program evaluation.

  • The management costs of your program should cover all administrative and overhead costs associated with running your program. Consider things such as additional administrative staff and increased fixed expenses.
  • As previously mentioned, program activities are the actions your program plans to take to ensure you meet your targeted health outcomes. Consider the cost of training new staff, sub-contractors and the purchase of new equipment. 
  • As previously stated, program evaluation is a key for ensuring sustainability. You should include the costs of tracking and measuring the results of your program within your estimated costs.

Example:

  • It will cost $73,764 to cover the management costs for my program. (20 percent of my total costs)
  • It will cost $258,174 to cover the program activities costs for my program.(70 percent of my total costs)
  • It will cost $36,882 to cover the evaluation costs for my program. (10 percent of my total costs)
  • My program will cost $368,820 to implement.

You should also consider showing the cost of each activity that your program implements. For example, how much does it cost to train one health care worker to perform in-home asthma assessments? Funders may ask you specific questions about your costs breakdown in order to get a better understanding of your program and its costs.

Example:

  • It costs $300 to provide health and a safety items such as HEPA filters to one individual within my target population.
  • It costs $5,000 to train one health care worker to perform at-home interventions.

Use the Value Proposition Kit to determine your program costs.

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